A Bachelor of Arts (BA) in Digital & Mass Media is an undergraduate program designed to provide students with a comprehensive understanding of the dynamic and evolving landscape of digital media and mass communication. This degree encompasses the study of various digital platforms, multimedia storytelling, journalism, and communication theories. Students gain practical skills in content creation, social media management, digital marketing, and media production. The curriculum often integrates hands-on experiences, allowing students to engage with emerging technologies and industry-standard tools. The program aims to prepare graduates for careers in digital journalism, content creation, social media management, public relations, and other roles within the rapidly changing field of mass media. It equips students to navigate the complexities of digital communication, fostering their ability to contribute to the creation and dissemination of content in the contemporary media environment.
Candidates should have completed their higher secondary education (10+2 level) with 50% marks from a recognized board or educational institution.
Graduates with a BA in Digital & Mass Media are well-equipped for diverse and dynamic career opportunities within the expansive realm of media and communication. They can pursue roles in digital journalism, working as reporters, editors, or content creators for online platforms. Social media management offers avenues to engage with audiences, develop brand presence, and implement digital marketing strategies. Public relations specialists use their skills to craft compelling narratives and manage communication for organizations in the digital space. Graduates may explore content creation for blogs, podcasts, or video platforms, contributing to the ever-growing world of online media. The program's emphasis on digital technologies, multimedia storytelling, and communication strategies prepares individuals for the evolving demands of the media industry, offering pathways to meaningful careers in the interconnected realms of digital and mass media.